Build your brand, make a connection, and establish a consistent brand personality through Social Media Marketing
Achieved an average Cost Per Page Like of $1.76 for their Facebook page over 4 months
Price Kaki was looking into boosting awareness of their downloadable app but wasn't having many engagements on their Facebook page despite running their own social media marketing posts.
Through understanding the brand and the image Price Kaki was going for, interactive and engaging social media posts were crafted to solidify a consistent and fun brand image of Price Kaki to achieve over 6,000 page likes on their Facebook page within a span of just 4 months!
The Edu Experience
Achieved 4,079 post engagements within a month through educational and fun social media posts
The Edu Experience is a tuition centre located in Tampines Plaza. As a new enrichment centre with only one location, gaining web traffic and engagement was a bit tough starting from the ground up. The Edu Experience had engaged in another agency before us but was dissatisfied with their results.
To drive up engagements and page likes to their Facebook page, we did educational and relatable content for their social media marketing campaign, allowing their audience to be part of the conversation and interact with the posts through shares, likes and comments.
Through consistent posts and maintaining a positive brand image, The Edu Experience is now achieving over 4,000 post engagements every month!
Social Media Marketing vs Digital Marketing - What's the difference?
Many people assume that social media marketing and digital marketing are the same thing and use both terms interchangeably. However, social media is only a fraction of digital marketing.
Digital marketing uses both online and offline digital marketing tactics to promote a company's products and services to increase profitability. It involves various internet marketing channels such as SEO, Social Media Marketing, Search Engine Marketing, Pay-Per-Click Advertising and email marketing.
Social media marketing, on the other hand, makes use of different social media platforms such as Facebook, Instagram, TikTok and YouTube, to introduce a brand, capture users' attention and engage with prospects and customers. It also involves collaborating with collaborating with industry influencers, posting fresh & engaging content, and adopting the latest marketing trends to convince people to act.
Is Social Media Marketing essential?
Yes! Although digital and social media marketing strategies are different, the goal of both marketing strategies is to boost brand awareness and drive more revenue.
Social media marketing allows you to showcase your brand to potential customers, which combined with digital marketing efforts helps you to maximise customer touchpoints and conversion opportunities.
Online success is not a matter of choosing between digital vs social media marketing but combining both strategies to find the right customers and enhance your online presence. The key is to ensure that your social media marketing strategy matches your business objectives.
Kickstart your Social Media Marketing journey with us today
Here at VISIBILITI, we will work with you in finding out your brand identity and voice before proposing a tailored content strategy that best fits your social media marketing needs.
From increasing page likes to upping the likes, comments, and shares of your newest posts, having objective and achievable goals is paramount for growing your business's web presence!
After going through your targets and goals, our team will propose a content strategy that relies on specific brand pillars we've identified to ensure that all the content proposed and launched are aligned to ensure a consistent brand image and voice that makes your posts stand out in the crowd!